Social media that turns hospitality into bookings, leads, and “tell me more” conversations.

Aesop Creative is a boutique hospitality social media agency for hotels and hotel-adjacent vendors. We build social proof, simplify content, and help you show up consistently, without living on Instagram.

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Owned and operated by a hotel Director of Sales & Marketing • Based in Illinois • Hospitality-first strategy

Choose Your Check-In

You want stronger demand on weekends, more direct bookings, better group/wedding inquiries, and content that actually matches your guest journey.

You need credibility and visibility with hotel decision-makers so sales conversations start warmer and faster.

If your social feels random, you’re not alone.

  • You have photos… but no plan
  • You post… but it doesn’t connect to revenue
  • You don’t need “more content.” You need content that builds trust and supports sales.

What we optimize for

  • Direct booking intent (and fewer OTA dependencies)
  • Group, weddings, and event demand
  • Employer brand + recruiting (when relevant)
  • Vendor trust: “They know hotels. Let’s talk.”

What Aesop Creative does

Like Aesop’s fables, we use short, memorable stories to make your value obvious and turn attention into bookings and leads.

  • Social media strategy for hospitality (positioning, content pillars, channel mix)
  • Monthly content planning + production guidance
  • Copywriting + creative direction (posts, carousels, short-form video direction)
  • Publishing + scheduling (Instagram, Facebook, LinkedIn)
  • Community management (optional)
  • Quarterly reporting

Ways to work together

Hotel Social Proof Retainer
For hotel that want consistent, on-brand content that supports direct bookings + group demand.
Includes: Monthly plan, content calendar, posting/scheduling, light community support, quarterly performance recap.
Best for: Independent + boutique hotels, lifestyle hotels, suburban hotels competing in a comp set.

Vendor Visibility Retainer
For hotel-adjacent vendors who need to stay top-of-mind with GMs, DOSMs, and operators.
Includes: Positioning, LinkedIn-first content system, cross posting where it makes sense, proof-forward storytelling.
Best for: AV, staffing, tech, linen, amenities, procurement-adjacent, agency partners.

Strategy Sprint (Paid, 2 Weeks)
For teams that need clarity before committing to a retainer.
You get: Audit + recommendations + a 30-day plan + content pillars + quick wins.

Start with a Strategy Sprint

Where to Start? Already Lost in the Social Media Maze?

It can feel like you’re navigating an impenetrable social media maze. You’re not alone. When you first step into the vast and ever-changing landscape of social media, it’s easy to feel lost. Platforms evolve. Trends shift overnight. Algorithms change. It’s a world that never stands still. I’ve been there. The feeling of being buried under an avalanche of hashtags, emojis, and viral content. But here’s the truth: You shouldn’t be overwhelmed by social media.

Laser-focused brand audits. 1:1 coaching sessions. Management of your company’s social media channels. We’ve got secret sauce for every budget and marketing stage.

Shoot us a message on the “Contact” page and we’ll be your friendly compass, pointing you towards social media success.

Why Social Media Marketing?

Increase brand awareness: Social media marketing can be a cost-effective way to showcase your unique services, products or amenities, share behind-the-scenes glimpses of your business, connect with potential customers, run contests and giveaways, promote special events or offers, and collaborate with influencers to expand your audience.

Drive traffic to your website: By using social media to drive people to your website, you expose them to additional features of your business that stretch beyond that awesome video you just shared.

Targeted advertising: Social media platforms offer a variety of targeting options that allow businesses to reach their ideal customers. You can target ads based on demographics, interests, and even past behavior. This can help to ensure that ads are seen by the people who are most likely to be interested in your product or service.

Build relationships with customers: Social media marketing is unique in its ability to have two-way conversations with customers. Interact with them on social media to show you care about their feedback and you’re interested in getting to know them.

Hotel Social Media Marketing

Not getting your fair share of weekend business within your STR comp set?

Falling behind in your TripAdvisor ranking?

How do you work with an influencer?

With over 20 years in Sales and Marketing in the hotel industry, we understand the levers to pull to help create curiosity and demand. We can help create touchpoints throughout your guests buying journey.

Hotel Social Media Q&A

What’s one of the biggest benefits of marketing a hotel via social media?

By using social media marketing to drive direct bookings to your website, the cost savings on OTA commissions can be tremendous.

Why hire a social media agency for hotel marketing?

  • Expertise & Experience: An agency knows the latest trends, best practices, and understands how to use different platforms to achieve your hotel marketing goals.
  • Consistency: An agency will ensure you maintain a consistent presence on social media. Posting regularly, engaging with followers, and responding to comments and messages promptly.
  • Resources & Tools: Agencies have access to a wide range of resources and tools that you might not afford or have the time to learn how to use effectively. Programs to create high-quality content, manage multiple social media accounts, and track and analyze results are a few examples.
  • Objectivity: An agency can provide an objective perspective on a business’s social media strategy. They can identify areas where the business is doing well and where it could improve.
  • Creativity: Agencies have creative professionals who can develop and implement innovative social media campaigns that will capture the attention of your target audience.

What can we do if influencers aren’t interested in our hotel?

  •  Surprise and delight your guests to create an army of customer advocates. When something nice or thoughtful happens out of the blue, don’t you tell friends and coworkers? We do!
  • Do something newsworthy. Do something extraordinary for your community that is newsworthy that gets picked up by TV, a local newspaper or someone’s blog.
  • Collaborate with someone bigger than you. Is there something near you such as a music venue or minor league baseball team? Build a relationship with them and ask to partner with them on any influencer opportunities.
  • Cultivate a personal brand. A consistent presence and helpful or edutaining content helps keep you top of mind with your clientele. Be sure to connect with them and engage with their content as well. It’s all about staying top of mind.

Book a Gut Check (15 Minutes)

If you’re a hotel or a hotel-adjacent vendor, I’ll help you spot what’s actually holding your social back and whether Aesop Creative is the right fix.

Based in Illinois • Hospitality-native (run by a hotel Director of Sales & Marketing)

Contact us!

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Most ongoing clients invest $2,000 – $5,000/month. If you’re looking for $1K posting packages, I may not be the right fit.