Social media that turns hospitality into bookings, leads, and “tell me more” conversations.

Aesop Creative is a boutique hospitality social media agency for hotels and hotel-adjacent vendors. We build social proof, simplify content, and help you show up consistently, without living on Instagram.

Book a 15-Minute Gut Check

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Owned and operated by a hotel Director of Sales & Marketing • Based in Illinois • Hospitality-first strategy

Choose Your Check-In

You want stronger demand on weekends, more direct bookings, better group/wedding inquiries, and content that actually matches your guest journey.

You need credibility and visibility with hotel decision-makers so sales conversations start warmer and faster.

If your social feels random, you’re not alone.

  • You have photos… but no plan
  • You post… but it doesn’t connect to revenue
  • You don’t need “more content.” You need content that builds trust and supports sales.

What we optimize for

  • Direct booking intent (and fewer OTA dependencies)
  • Group, weddings, and event demand
  • Employer brand + recruiting (when relevant)
  • Vendor trust: “They know hotels. Let’s talk.”

What Aesop Creative does

Like Aesop’s fables, we use short, memorable stories to make your value obvious and turn attention into bookings and leads.

  • Social media strategy for hospitality (positioning, content pillars, channel mix)
  • Monthly content planning + production guidance
  • Copywriting + creative direction (posts, carousels, short-form video direction)
  • Publishing + scheduling (Instagram, Facebook, LinkedIn)
  • Community management (optional)
  • Quarterly reporting

Ways to work together

Hotel Social Proof Retainer
For hotel that want consistent, on-brand content that supports direct bookings + group demand.
Includes: Monthly plan, content calendar, posting/scheduling, light community support, quarterly performance recap.
Best for: Independent + boutique hotels, lifestyle hotels, suburban hotels competing in a comp set.

Vendor Visibility Retainer
For hotel-adjacent vendors who need to stay top-of-mind with GMs, DOSMs, and operators.
Includes: Positioning, LinkedIn-first content system, cross posting where it makes sense, proof-forward storytelling.
Best for: AV, staffing, tech, linen, amenities, procurement-adjacent, agency partners.

Strategy Sprint (Paid, 2 Weeks)
For teams that need clarity before committing to a retainer.
You get: Audit + recommendations + a 30-day plan + content pillars + quick wins.

Start with a Strategy Sprint

Hotel Social Media Marketing

Not getting your fair share of weekend business within your STR comp set?

Falling behind in your TripAdvisor ranking?

How do you work with an influencer?

With over 20 years in Sales and Marketing in the hotel industry, we understand the levers to pull to help create curiosity and demand. We can help create touchpoints throughout your guests buying journey.

Hotel Social Media Q&A

What’s one of the biggest benefits of marketing a hotel via social media?

By using social media marketing to drive direct bookings to your website, the cost savings on OTA commissions can be tremendous.

Why hire a social media agency for hotel marketing?

  • Expertise & Experience: An agency knows the latest trends, best practices, and understands how to use different platforms to achieve your hotel marketing goals.
  • Consistency: An agency will ensure you maintain a consistent presence on social media. Posting regularly, engaging with followers, and responding to comments and messages promptly.
  • Resources & Tools: Agencies have access to a wide range of resources and tools that you might not afford or have the time to learn how to use effectively. Programs to create high-quality content, manage multiple social media accounts, and track and analyze results are a few examples.
  • Objectivity: An agency can provide an objective perspective on a business’s social media strategy. They can identify areas where the business is doing well and where it could improve.
  • Creativity: Agencies have creative professionals who can develop and implement innovative social media campaigns that will capture the attention of your target audience.

What can we do if influencers aren’t interested in our hotel?

  •  Surprise and delight your guests to create an army of customer advocates. When something nice or thoughtful happens out of the blue, don’t you tell friends and coworkers? We do!
  • Do something newsworthy. Do something extraordinary for your community that is newsworthy that gets picked up by TV, a local newspaper or someone’s blog.
  • Collaborate with someone bigger than you. Is there something near you such as a music venue or minor league baseball team? Build a relationship with them and ask to partner with them on any influencer opportunities.
  • Cultivate a personal brand. A consistent presence and helpful or edutaining content helps keep you top of mind with your clientele. Be sure to connect with them and engage with their content as well. It’s all about staying top of mind.

Start Here: Gut Check

If you’re a hotel or a hotel-adjacent vendor, I’ll help you spot what’s actually holding your social back and whether Aesop Creative is the right fix.

Based in Illinois • Hospitality-native (run by a hotel Director of Sales & Marketing)

Submit the form below, I’ll get back to you within one business day.

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Most ongoing clients invest $2,000 – $5,000/month. If you’re looking for $1K posting packages, I may not be the right fit.