NATIONWIDE AUDIO-VISUAL COMPANY
6 MONTH RESULTS
- Grew Facebook reach by 118%, impressions by 114%, video views by 235%, engagement rate of 9.67%
- Grew Instagram reach by over 90,000%, impressions by 106,000%, engagement rate of 15.64%
- Grew LinkedIn following by 78%, impressions by 26%, engagement rate of 7.06%
LOCALLY OWNED AUTO REPAIR SHOP
6 MONTH RESULTS
- Grew Facebook reach by 550%, impressions by 492%, engagement rate of 10.18%
- Now adding YouTube to services
NATIONAL DOGGY DAYCARE CHAIN
6 MONTH RESULTS
- Grew Facebook reach by 107%, impressions by 98%, video views by 1,416%, engagement rate of 14.5%
- Grew Instagram reach by 2,308%, impressions by 2,126%, followers by 352%, engagement rate of 14.43%
FRENCH BULLDOG BREEDER
6 MONTH RESULTS
- Grew Facebook reach by 6,146%, impressions by 4,134%, engagement rate of 10.29%
- Grew Instagram reach by 48,231%, impressions by 55,650%, engagement rate of 31.47%
What’s the significance of engagement rate?
Social media engagement rate is a key metric that measures the level of interaction between a brand and its audience on social media platforms. It is calculated by dividing the total number of engagements (likes, comments, shares, etc.) by the total number of impressions (views) a piece of content receives.
A high social media engagement rate indicates that a brand’s content is resonating with its audience and that people are interested in what they have to say.
The average engagement rate for a business is between 1% and 3.5%.
Why provide case studies on these vastly different businesses?
If we can produce results like this for a variety of industries, imagine the results we can produce within our realm of expertise – hospitality.
Why is the agency called Aesop Creative?
Tortoise. Hare.
Two words prompt instant recall of this universally known Aesop Fable.
With the determination of the tortoise and the speed of the hare, let’s make your story one to remember.